“Shagi” Chess Academy

For Chess Academy, Brandexpert Freedom Island created a logo, corporate identity, brand guidelines, advertising design, and two websites, one for the Academy itself, and the other for those wishing to acquire a chess academy franchise. The design of the Shagi Academy logo uses a unique graphic image, a stylized elephant. In this image, you can easily find a Russin “Ш” letter, the capital letter in the brand name. Bright, colorful and dynamic corporate identity appeals to the brand’s audience and allows it to always remain diverse, interesting, and attractive.