Tverskaya Zemlya (verbatim “Lands of Tver”, Russian region) is a brand of exquisite young and mature sheep's cheeses, created according to original French recipes, as well as fresh lamb halal meat. Two key advantages of the "Tverskaya Zemlya" are: a full production cycle, which allows to ensure the highest quality of products and a unique Romanov breed of sheep.
This breed has no sharp smell of a sheep, both in meat and dairy products. This feature makes band’s cheese and meat so delicate, pleasantly fragrant and delicate.
Within the framework of the branding project BrandExpert has developed: logo design and brand identity, photography and food styling, packaging and label design for the entire range of brand products.
The entire visual strategy of the brand emphasize its premium positioning and the delicacy of a product. This effect is enhanced by the gastronomic approach in food styling for the packaging design of the entire product range.