Azov Confectionery Factory is a leading Russian manufacturer of oriental sweets and a wide range of confectionery products based on natural fruits, fruit purees, nuts, and seeds. The product matrix of the Azov Confectionery Factory combines the broadest categories of products from natural eastern halva, sherbet, locum, gozinaki to the wide variety of fruit marmalade.
Halva is one of the most traditional products in the brand’s assortment. This is a product with a fairly stable target audience. Therefore, the packaging design also retained a certain continuity with the former corporate identity. But it became more relevant, fresh, and glamorous due to new corporate pattern and use of gold.
Perfect nuts are the key feature of this product. Therefore, a large transparent window is the best sales engine for gozinaki. Adding elements of corporate identity allowed to attract customers attention even effectively.
The design of sherbet and lokum packagings also includes key elements of corporate identity. Therefore, they help to maintain an integral image of the brand.
"Azovskaya Korovka" is a special category of sweet candies on the basis of condensed milk. The actual and modern design of packaging author's illustrations forms an image of the brand attractive for the widest audience.
"Crazy Party" is a natural fruit chewing marmalade designed for the widest target audience from children and teenagers to adults. We’ve developed the brand name, logo and packaging design.
The name of this brand literally means "The French Garden". It’s a brand of light fruit marmalade focused mainly on the female target audience. We’ve developed the brand name, logo and packaging design.
The light, stylish marmalade packaging design reflects the light taste of the product made from ripe fruit.
"Zavodnye fishki" is a brand of sweets with tender jelly filling. We’ve developed the brand name, logo and packaging design.
Azov Confectionery Factory has been successfully developing in the local and federal markets for more than two decades. Now it's focused on reaching the youngest target audience. Corporate identity restyling and a new packaging design help the brand to expand its audience, while maintaining the loyalty of already existing consumers.